Steve Jobs was a fan of it, and Mark Zuckerberg is a regular proponent of it
Both men believed that conducting ‘walking meetings’ increased creativity and could give a new perspective on new ideas.
And a study conducted at Stanford University found that walking boosts creative inspiration
They examined creativity levels of people while they walked versus while they sat. A person's creative output increased by an average of 60 percent when walking.
The study found that the act of walking itself, and not the environment, was the main factor. Across the board, creativity levels were consistently and significantly higher for those walking compared to those sitting.
A person walking indoors – on a treadmill in a room facing a blank wall – or walking outdoors in the fresh air produced twice as many creative responses compared to a person sitting down, one of the experiments found.
The walking or sitting sessions used to measure creativity lasted anywhere from 5 to 16 minutes. Lifecoach Sally Thibault joined me on The Drive Home to discuss this topic.